Yahoo as an independent corporation is coming to an end. The core business, as I mentioned in a blog entry last week, will become part of Verizon. Other non-core assets will remain as part of a holding company, but that holding company will change its name, so as not to interfere with the value of Verizon's rights to the :"Yahoo" brand. Last week's brief comment was about what Verizon sees in the deal. This, as advertised, is a requiem for Yahoo! Yahoo had its beginnings in 1994, and was first known as “Jerry’s Guide to the World Wide Web”. What Jerry (Yang) and his partner David Filo offered was a web portal combined with a search engine: they offered the keys to the kingdom, letting people play in this new limitless cyberworld. What is more, they did so … for free. You didn’t have to pay anyone a dime to use their search engine, to make their home page your own, or to start receiving email at mail.yahoo.com. This was for the time revolutionary, and the ...
