Sabine Hossenfelder has a fascinating post in her blog about the role of "heroes" in science writing/popularization. People writing about the sciences want to tell stories, because they presume that the people reading their stuff like learning stories: and they are likely right because the human mind is structured to take information in that way. So ... here's a simple story. Individual A confronted difficult problem B at a certain moment in A's life, and in a specific context got an inspiration. He tested out the inspiration and -- ta da! -- it solved the problem, making him/her a hero. Insert memorable details involving botany or zoology along the way. In this manner a writer/popularizer conveys to his broad not-PhD-holding audience what problem B was, how it was solved, and thus what are the basic scientific ideas involved. Let's leave Newton's apple out of this. There's a much more recent example that involves pigeon shit. What is now called Co...