Big companies and big advertising agencies see the Super Bowl as a chance to break through the fog and set themselves apart. So the event has seen some very creative ads over the years. This year the ads seemed mostly ... meh. The best of them was one of the first: Sprint had a very expensive looking ad with an 'artificial intelligence' theme. That's a still from it above. The robots who have come to full sentience mock their human inventor for the fact that he isn't smart enough to switch to Sprint. Well ... if you didn't see it, I can only say, you gotta be there. It is funny. What makes it stick in my mind even more than its intrinsic humor is that two of its competitors in the wireless phone market ... dropped the ball, no pun intended. Verizon, at half time, wrapped itself in a saccharine way around the nobility of 'first responders.' And near the end of the third quarter, T-Mobile tried to make a point about human equality by showing us a lot...
