This year, the Super Bowl featured a match-up between the Kansas City Chiefs and the San Francisco Forty-Niners. I'll discuss that tomorrow. Today, I'd like to say a few words about the ads, which have long been a hallmark of the Super Bowl as entertainment and pop cultural event. The Super Bowl is guaranteed a massive audience, and the ads are expensively created with that audience in mind, at a cost of about $7 million per second of air time. That isn't what the ads cost to produce, ut is only the cost of airing them. Production costs of course vary wildly but there is no reason to try to cut corners on this. This year what stands out in my minds were ads for Homes.com and Apartment.com., featuring Jeff Goldblum and Dan Levy. I think of them as ONE series of ads because the two websites they advertise are both parts of the portfolio of CoStar group. Of course Goldblum -- famous among much else for his park in the Jurassic Park franchise -- ha...