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Greenwashing and Nikola

In another world this would be a very big story now. In this world, too much else seems to be going on and the Nikola trial has been thrown into obscurity. Even in the world of trial reporting -- Alex Jones was big, a document thief who lives in a golf club is big, Harvey Weinstein is big. The trial of Trevor Milton, the former CEO of Nikola, has been lost.  There can't be more than three trials-of-the-century underway at any one time.  But let's get into this. The title of the company is meant to honor Nikola Tesla and, if you are a cynic, you might suppose it was invented to suggest (without asserting) some sort of connection with the Elon Musk entity Tesla. There is no such connection, though.  Nikola (like Tesla) manufactured electric cars and trucks. In mid 2020 Nikola was flying high. Its stock was worth $65. By July 2021, though, shares were down to around $12 and the CEO, Trevor Milton, was indicted for "lying about nearly all aspects of the business" to attra...

Greenwashing

For some of you, this may be an easy word to grasp, or to have grasped. "Greenwashing," after all, is a neologism created in deliberate parallel to "whitewashing." A "greenwashed" corporation or business entity is one that pretends to be "green," to be concerned with ecological questions, social issues, etc., because it wants to attract money from investors who care about such things. Why do some corporations want to create that false impression about themselves? Because there are a number of investment funds who are looking for targets for the money of socially/environmentally conscious individuals, yet the standards as to who exactly those funds ought to be investing in are rather loose, and in some respects frankly subjective.