. Mid-2020, the firm (ticker symbol still GOOG) performed a stock split. In July 2021, Alphabet announced Intrinsic, a new robotics software company. In November 2021, the formation of a new company, Isomorphic Labss, to promite the use of artificial intelligence in the pharmaceutical world. August 2024, a US district court found Google guilty of violating antitrust law by using unlawful tie-ins to maintain its dominance in what remains its signature product, the search engine. No drastic remedy will be attempted, because the courts notices that the market has been taken over by AI/LLMs of late, and Google has no dominance there. April 2025, another US district court finds Google guilty of illegally monopolizing parts of what is called the adtech stack, I.e. online advertising technology. November 2025, the parties to the adtech case made their final arguments to the court in the eastern district of Virginia as to the proper remedies it should order. ...
Without getting fancy, here are some key dates: 1996: Larry Page and Sergey Brin experiment with a new type of search engine. In those ancient days search engines simply ranked results by how often a searched-for term appears on a web page. But Page and Brin are after something a bit more sophisticated, a range of metrics that cumulatively determine how important the searched items are on a particular page. They literally used a friend's garage as an office while working on this idea. A cliche is born, the garage-born web business. 1998: The new business is formally created when Page and Brin persuade a co-founder of Sun Microsystems to pony up $100,000 so they can incorporate, set up shop in Menlo Park and hire their first employee. 2002: Yahoo offers to buy out Google for $3 billion. Google holds to a valuation of $5 billion, and the talks end without result. Also this year, in a display of the mainstreaming of the verb form of their name, an episode of t...