Many years ago, boys and girls, there were television commercials about the Keebler elves working to make their cookies inside a hollow oak tree. The commercials were probably as famous in their own way as the hucksterism of "Crazy Eddie" would become somewhat later. Here's a link: Keebler Elves in the Hollow Tree | 70s & 80s Tv Commercials | EL Fudge The elves and their tree were first cooked up, so to speak, in 1968. They got their boss and spokesperson, Ernie Fudge, two years later. That's E.L Fudge. E as in everybody -- L as in "loves" fudge. The odd pointlessness of much of memory. So: why did I illustrate this pointless memory with an image from the Sistine Chapel? I just guess that as God is said to have created His world, we within that world create our own fictional worlds. Give the copy writers some credit. That it may have been just a day's work for some of those inolved does not make it uncreative.