Ignore that Theranos image. Today's subject is a series of television ads promoting Xfinity's wifi capability that uses "boomtown" as a theme. Wifi is "booming," we are told. I am amused by the use of stereotypical examples of other historic booms. There are gold prospectors (a/k/a the '49ers), -- oil barons (suggestive of the source of Clampett family wealth that fueled its collective relocation to LA) and "tech founders" (a contemporary plague, though these boomtown tech founders have a dotcom/ '90s look). The company offering us these vignettes, XFinity, is suggesting that the new gold is wifi, and that they have staked their claim. AdWeek did a sympathetic writeup of the "Boomtown" ads. As to the "tech founders" portrayed in the ad, there is a bit of dialog that is deliberately obscure. Two stereotypical Silicon Valley types are in the same room, a man and a woman. He asks her a question and she answers with w...